As the day progresses, we are seeing the new trends and techniques taking place in the field of product photography. But one thing remains all the same; usage of the white background. No matter what product image you want to capture, a plain and white background can easily enhance the attraction of the product images.
But it is also true at the same time that placing or having a white background for product photography is not enough. You should know how to use the object to ensure a quality output from the task of product photography. Thinking about exactly where to start from?
You don’t want to be worried as we’ll present an expert guide on the use of white background in order to get eye-catching images.
Who Needs White Background Product Photography?
From professional product photographers to the businesses or individuals who deal with product images online, implementing white background always makes sense. Specifically talking about platforms like Amazon, sellers need to present their product images with a white and plain background.
Apart from Amazon, there are some other ecommerce platforms that ask sellers to showcase product images with traditional white backgrounds. And this is for improved precision. So, there is no doubt about the fact that you’ll find the traditional white background suitable with almost all types of product images.
Do you know what matters the most for an ecommerce business? There’s definitely a long list. But it is equally important to showcase the product images comprehensively in order to drive the busy attention of your potential customers.
Why Do You Need White Background for Professional Product Photography?
If you can make the use of the white background, this can bring a good number of benefits for your business. And that’s the reason why the demand and the usage of the white background is still relevant.
But then again, you would like to exactly know why you may think of going with the white background when it comes to product photography.
Improved Focus and Clarity
As we mentioned, it is important for any ecommerce business to showcase the best of product images. And in order to meet the purpose, it is important to enhance the focus of your product images and clarity at the same time.
The existence of the white background behind the product images not only ensures a more clear look of your product images. But at the same time, when it comes to improving the overall look of your product images, this comes in too.
In other words, Bright colors contrast well against white backdrops, which enhances the vibrancy and attraction of items. Customer happiness depends on the product’s real color being correctly depicted, which is made possible by this contrast.
Enhanced Professionalism and Trust
Do you know what a successful business does the most? In order to succeed in the longer run, they ensure their business can have improved professionalism and trust at the same time. Potential customers don’t only care what you sell, but at the same time, you carefully consider how you present the product images online.
You know what? If you are looking for improved conversion, it is important to bring a more published look with your product images. And when this is done on a consistent basis, you can somehow establish your business as a brand. At the end of the day, brand credibility is something that plays a prominent role here.
Editing Efficiency
You can not go with a random approach when it comes to product photography. And that’s the reason why it is important to go with editing before hitting the published button with your product images. When you use white background as a part of your product photography, this is something that will give an ease to edit images comprehensively.
Moreover, when white background is used, you can easily perform the task of background removal. It is important for ecommerce businesses to present their product images with a more comprehensive background. And here, the first step is to eliminate the old background and then add a new one.
Benefits in Marketing
What about marketing for businesses that sell products online? Along with attempting to sell products online, this is also important to market your business. When it comes down to marketing, professional image presentation has a key role to play, undoubtedly.
And you should never miss the chance of promoting your business in a more comprehensive manner. It won’t cost you too much money. But the outcome you are supposed to have really helps you grow your business on a large scale.
If you are quite top-notch when it comes to promoting your products or services, this is supposed to bring you a higher conversion rate. And when the conversion rate is much higher, you can have expected sales.
How to Make the Most of the White Background Product Photography?
You don’t need to overthink when it comes to making the most use of the white background for product photography. All you need to do is keep some basic things right. Here’s what you really need to do in this case;
Setting up the Background
This is the very first step you need to perform. Even if you are going with a white background, there are a good number of options available for you. For example, to construct a simple background, use a lightbox, cloth, or seamless white paper. To prevent distractions, make sure it is smooth and free of wrinkles.
Beyond that, you should also put enough emphasis on maintaining the cleanliness of the background. Otherwise, this may create a negative impression.
Go With a Proper Lighting Set Up
Only having a white background is not enough, you also need to go with proper lighting in order to capture your product images comprehensively. But the question is what should you do now? Well, you have to use multiple light sources (if possible) in order to ensure a more comprehensive look of your product images.
Also, try to avoid light issues like excessive camera flash. Besides, you may also like to check multiple camera set up and determine the right one to go with.
Right Camera Settings
The first step in taking product shots that appear professional is to use a tripod to steady your camera. This guarantees crisp photos, particularly with shorter shutter speeds. After that, gently alter the exposure to overexpose the picture so that the backdrop is dazzling white without sacrificing product detail.
Also, pay attention to highlights to keep them from being entirely white. Lastly, make advantage of the proper camera settings. For the best clarity and depth of field, a typical starting point is ISO 200, a shutter speed of 1/125, and an aperture of about f/8.
You may produce polished and captivating photos that successfully display your items according to the recommendations in this tutorial, which include appropriate lighting configuration, camera settings, and backdrop preparation. Using white backdrops consistently in all marketing platforms improves customer trust and fortifies your brand image.
Even while this tutorial concentrates on fundamental strategies, investigating more complex approaches like reflected surfaces and ghost mannequins might improve your product presentations even further.
