What is your purpose behind product photography? To boast sales, right? And the precondition for generating expected sales is to present the product images comprehensively. The more careful you are in product photography, the better you can showcase your products. But what strategy will make for that?
There are many product photography techniques, including packshot photography. People who like the packaging of products ultimately purchase them. To increase sales, you need to grab the opportunity. In today’s blog, we will discuss everything you need to know about this special type of product photography. Stay tuned.
What Is Packshot Photography?
Packshot photography is a special type of photography in which products are captured with their packaging. It is a specialized style of product photography focused on creating clean, professional, and visually appealing images of products. The main intention behind this kind of product photography is to drive the attention of potential customers.
Typically shot against a plain white or neutral background, packshots highlight the product’s features, textures, and details without distractions. This style is widely used in e-commerce, advertising, and marketing to showcase products in a consistent and eye-catching way. Packshot photography aims to present products in their best light, helping businesses build trust with customers, enhance brand perception, and ultimately drive sales.
Why Is Packshot Photography Important?
There are a bunch of reasons you should go with packshot photography. And needless to say, the main intention here is to improve the visual appeal of your product images. And that’s the reason why ecommerce businesses are focusing a lot on this form of product photography. They are having the results, of course.
To Ensure the Important First Impressions
First impressions matter. And this concept is very much acute with the product images as well. If a potential customer doesn’t find a product’s outer look stunning, they may not make a purchase happen. Now when the products are captured with their good looking packages, this is supposed to drive the attention of the viewer.
High quality and professional packshot always create a positive impression about the products. And this without spending a huge amount of money.
Present Products Details
As a seller, it is important for you to showcase the product’s details to the people who are possibly buying them. And this also affects the sales. If product presentation isn’t high standard, you are not going to have the expected sales.
But, packshot photography can highlight the product features. And when this happens, a good number of people can know the products precisely. Customers can have a better understanding of what they are buying.
Enhance Brand Image
Do you want to establish your business as a successful brand? Yes, why not? But have you ever wondered how you are going to attain the goal? You don’t need to spend too much money for that. Showcasing the best version of your product images will help you in this case.
In other words, it is important to reflect a brand commitment. And what can be more effective than presenting them through packshot photography. Not only that, consistent, high-quality imagery strengthens brand identity and credibility.
Supports Marketing Campaigns
An effective marketing campaign can always help you reach the right audience and bring more and more sales. In order to run marketing campaigns, you need improved visuals and high-quality product images.
Essential Equipment for Packshot Photography
In order to perform any photography session, you need to have access to some tools. In the case of packshot photography, the picture remains all the same. Here’s what you need to perform a comprehensive photography task;
- Camera. (DSLR preferable).
- Lenses.
- Lighting.
- Backdrops and backgrounds.
- Tripod.
- Editing software. (Adobe Photoshop and Adobe Illustrator).
If you don’t have any DSLR camera, your mobile camera will do if it can capture better photographs.
Step-By-Step Guide to Creating Professional Packshots
Read this section very carefully unless you miss an important part. Let’s assume you have access to all the tools needed in order to perform a proper packshot photography session. Here’s what you really need to do then;
Step 1: Plan Your Process
Before getting started, you should have a clear idea of where you should start from. Make sure your equipment is in the right place so that you can easily access them. Plus, it is also important to gather all the products so that you don’t need to search for any in the process.
Step 2: Setting up the Studio
Creating a professional packshot starts with setting up your studio for success. Begin by arranging your lighting setup to ensure even, diffused light that eliminates harsh shadows and highlights the product’s details. Use softboxes, reflectors, or ring lights to achieve a balanced illumination. Next, choose a seamless background—white, neutral, or colored—depending on the desired aesthetic. Keep the shooting area clean and clutter-free to avoid distractions and maintain focus on the product.
Don’t forget to use a tripod as it brings more flexibility with your photography.
Step 3: Position the Products
Once you are done with setting up the studio, it is time to position the products. You are supposed to have a certain location or direction in your mind that you can follow. But based on the background you choose, the placement of the products might vary.
Step 4: Take the Shoot
Once you’re done with preparation required, it is time for shooting. Make sure you go with the optimal camera settings in this case. You can break down the photography task into a few sessions. This will bring you the ease of performing the task without any hussle.
Step 5: Edit Images
Don’t underestimate this session as it is equally important like the actual photography. Once you are done with capturing the photographs, editing is needed to bring perfection. Here you can also hire professional ecommerce product editing services for better outcome.
If you are new to product photography, it might take some time to figure things out. But if you can follow each step carefully, you are supposed to bring the expected outcome. From equipment setup to product arrangement to picture editing, you may accomplish the desired result and produce shots that seem professional by meticulously following each step.