If you want to bring a more comprehensive look with your product images, 360-degree product photography would do. Your product images will look more realistic when uploaded. But in order to bring the look, make sure to perform the task of 360-degree product photography properly.
You don’t need to be a photography expert in order to do the job. Rather, a simple guide can help you a lot if you are able to perform each step with focus. And once you are done with photography, the 360-degree product photo editing is supposed to play a key role here.
What Is 360-Degree Product Photography?
360-degree product photography is an advanced form of product photography. Here, product images are captured from different angles and then edited in order to bring the 360-degree view. Proper presentation of the product images is important as it plays a prominent role in buying decisions of potential customers.
Professionals can better perform the task of 360-degree photo post processing with the help of some advanced tools like Adobe Photoshop, Adobe Illustrator and more. Over the last few years, we have seen the trends of showcasing 360-degree product images from ecommerce business.
So if you are serious about bringing more sales, the 360-degree product photography will be going to play a leading role. Look, this won’t cost you too much money. But the outcome you are supposed to have will reward your business.
Why 360-Degree Photography Matters in E-commerce?
There are a good number of reasons why you should go with 360-degree photography for your business. If your ultimate goal is to drive more and more sales, then you should definitely give it a shot.
Here is the breakdown of the potential reasons;
Improved Customer Experience
You need to make sure your potential customers or targeted audience can have a comprehensive user experience when they dive into your ecommerce sites. If the customers don’t have the satisfaction of surfing your website, this won’t bring the expected conversion.
Let’s say you have uploaded your product images online. Now if the potential customers don’t spend enough time out there, the bounce rate will be higher. On the flip side, a better customer experience can help you gain the trust from your potential customers or targeted audience.
Reduced Return Rates
You need to present your products precisely online. And in order to meet the purpose, 360-degree product photography has a key role to play. Once people have a clear understanding of the products you offer, the returns rate will be much lower. And do you know what a successful ecommerce business does the most?
They want maximum sales without having higher returns. And needless to say, this will significantly reduce the cost of your business.
Build Brand Awareness
In order to run a successful online business, it is important to work on building a solid brand image. Without that, your business won’t sustain in the longer run. Now there are many ways you can perform the task of brand awareness. Showcasing your products comprehensively can be one of the ways that you can follow.
Your potential customers will remember your brand when you see high-quality product images from your online store.
Builds Confidence in Purchase Decisions
Ultimately, you want your prospective clients to have faith in the goods you sell. You also have to help them choose the best product to buy. 360-degree product photography may give your items a more accurate appearance. Customers will be better able to assess its features and everything else in this way.
360-Degree Product Photography Guide
As we mentioned, you need to keep some basic things right in order to perform the 360-degree product photography. But make sure you have the access to tools required. For example, a decent camera and a tripod.
Here is the list of the photography equipment you need;
- High-quality camera.
- Tripod.
- Backdrops.
- Proper lighting.
- Turntable.
- Photo editing software.
Step 1: Set Up the Studio
Setting up the studio means you need to bring the equipment needed and put them in a place from where you can easily access them. This will help you perform the task of the photography session in a more organized manner. You need to also ensure even lighting avoids the unnecessary shadow.
You should be pretty clear about the possible equipment you are going to use. What we are trying to establish here is, you should plan your overall process in order to attain a decent outcome possible.
Step 2: Position Your Products
This is one of the most important steps you need to follow. Before starting shooting the products, make sure you place the products in the right direction and place. Now if you have a dedicated place in your studio, you can use this as a part of the photography process.
Using the turntable is the best thing you can do for this purpose. This will automatically turn and in the meantime, you need to start capturing images from different angles.
Step 3: Go With the Proper Camera Settings
If you may have access to a high-quality camera, but if you don’t go with the right camera settings, this won’t add any real value. So, what should be the optimal choice? It will always be a good move to go with setting ISO low (100-200) to reduce noise. In this way, you can capture quality photographs with your camera.
Step 4: Start Capturing Images
Once you are done with performing the above task, now it is time to start the actual photoshoot session. Make sure you don’t rash rather take your time to bring the best possible outcome possible. And also don’t forget to Rotate the turntable evenly for each shot.
Step 5: Edit the Captured Images
No matter how capable you are in capturing product images, editing the images will always help you. For example, let’s say the background of your product images is not up to the standard. In this case, background removal image editing will definitely come into play.
We hope now you have a clear understanding of 360-degree product photography. If you want to witness the rapid growth of your ecommerce business, these little things can have a positive impact. So, when do you get started?