Why do businesses prioritize a lot on how they showcase product images? This doesn’t mean you sell low-standard products but want to present them in a superior way to drive sales. So? Doesn’t it mean that you know you have high-quality products in your collection but you know your audience may not care until you enhance the images? Our discussion will make more sense if you support the second scenario.
We all, more or less, know that the impression of product images can be increased with proper modification or something we call image editing. Thanks to photo editing. Many Many ways to enhance your product images. But today, we would like to shed light on color change; how different colors can change the looks of the products.
Get ready to learn ways to color change to enhance your product photos.
What Is Product Image Color Change?
Are you familiar with the filter effects? Mostly available on image editing software or mobile applications. You can transform the color scheme by changing the colors. Product image color change refers to changing the actual color of the product images to a more preferable one. The main purpose of color change is to enhance the visual appeal of products. Eye-catching product images are equal to higher sales.
Enhancing your product display is essential for a business proprietor. Achieving your objectives requires appropriate adjustments to colors and design. But this is also true at the same time that you should go with a random color changing approach. Here comes the actual discussion: what are the best possible ways to use color change to enhance your product photos?
Ways to Use Color Change to Enhance Your Product Photos
While changing product photo color, make sure your preferable color scheme goes with your brand image. This will guide your audience better relate your products with your brands and only then, it will be on the card to draw attention of your potential customers.
- Match Your Brand Aesthetic
As We have just mentioned, you need to make sure the color of the product images matches your brand aesthetic. People can relate brands with color. Think about your business logo. What is the color of the pattern? Or, what color combination do you use in your product packaging? We’re saying this because these all should come in when using color correction to improve your product images.
Don’t get us wrong! It is not essential to change the color of all of your product photos based on your brand color. But you need to be smart enough to relate the brand aesthetic to your product images. In short, a consistent color scheme is all you should ensure when changing the color of your product images.
- Prioritize Where You Use the Product Images
You may not only showcase your product photos on your website, do you? Social media platforms are also prominent places to present what you offer to your potential customers.
Now let’s say you want to upload your products images from your business Facebook page. In this case, you need to use images that stand out in the feed. Avoid using fancy colors as this can have a negative impression on your product impression. When uploading your products on a website, maintain consistency. Don’t use product images with different colors if you have to showcase them in the same layout.
- Go with Target Audience’s Color Preferences
If you don’t know the color preference of your audience, why not ask them? Look, changing your product image color based on the color preference of your potential customers ends up benefiting you a lot. If you don’t know how to ask for color preferences to make product photos eye-catching,
- Conduct surveys and polls.
- Ask open-ended questions.
- Analyze social media engagement based on your post.
- Identify the trend.
Knowing the preferred color from your audience is not enough. You should pay enough attention to utilizing the feedback. Hope you will get the results you have always wanted.
- Highlight Product Features
Determine the part of the product you want to highlight. You choose the accurate color based on that. Make sense? Well, do all the colors match with all products? No, right? You sell watches and they are black in color. You need to adjust the color of the product in a way so that you can highlight the core feature, without hurting the actual color.
The color of the product image background also does have a prominent role to play in product presentation. You would like to go with solid color or keep variations based on what math the product images the best.
- Animated GIFs or Videos
This is the best possible way to present your product images with different color variations. You can go with animated GIFs or make short videos for ultimate product presentation. Look, you don’t need to be technically sound to create animated GIFs, you can use Canva for this purpose. Making short product videos is also on the card in Canva.
Here’s a step you should follow for this purpose;
- Choose the product you want to highlight.
- Open Canva.
- Search for ‘Product Animation’ on the search bar.
- Choose the template you want.
- Remove the product images from the template and other branding materials if there are any.
- Upload your product image.
- Add product details.
- Download the file as a GIF or MP4 version.
If things seem a bit complicated to you, we can perform the task for you. Don’t hesitate to reach us out.
- Offer Customizable Products
The choice or color preference of all your potential customers may not be the same. Here, you can do an interesting thing (effective at the same time). You can offer customizable product presentations to your potential customers both on your website and social media. This can be done for a single product or multiple ones.
In this way, you give customers the option to personalize their product. The most important part is that this can also help you drive more sales and improve your brand impression.
- Go with Different Product Shots
You go with product photography and then modify them to upload on your online store, don’t you? Or, this might also happen if you hire a professional photographer to capture product images. Do you know you can keep the color variation of your product with this procedure?
Once, there was no alternative to perfect product shots to bring color accuracy. From a product photography studio set up to all that matters. But thanks to advanced image editing tools and techniques, things are a lot easier these days.
To present one, color correction image editing is in high demand as this can transform the color of product images and ensure a high quality output. If you want to save time and effort, going with this type of service makes sense.
- Leverage Color Psychology
You need to read your audience’s mind and offer them something that can add value to their lives. Understanding color psychology is important. The way people treat color should be a consideration when changing the color of the product images.
Do you know colors can trigger emotions? Yes, this happens. A good number of costumes all around the work make buying decisions emotionally. If the color of your product images match with their color psychology, this will be in your favor. Check out our latest blog on advanced photography tips.
- Experiment With Different Color Combinations
‘Practice makes a man perfect,’ and chances are you are familiar with the quotes. Similarly, experimenting with different color combinations can help you finally figure out the actual ones. But make sure your experiment procedures are top-notch. Analyzing the audience engagement whenever you present any product images. It makes sense to go with the color combinations that your potential customers find more engaging.
Moreover, play around with different color combinations to see how they affect the overall aesthetic of your product. Real life experience teaches us so many things.
- Experiment With Different Lighting Conditions
Lighting set-up is supposed to play a leading role in determining the color of the product images. So, make sure you go with the proper lighting setup when it comes to product photography. There should be enough natural lighting so that your captured product images can come with improved color accuracy.
Now you have got some sort of idea on the ways to use color change to enhance your product photos. Hope this knowledge can guide you to present the best product images on your online store.
